"GEE I NEVER THOUGHT ABOUT IT THAT WAY BEFORE."
UNLESS YOUR ADVERTISING IS PRODUCING THAT KIND OF A REACTION IN YOUR TARGET AUDIENCE, YOU'RE NOT GETTING YOUR MONEY'S WORTH. BECAUSE UNTIL THAT HAPPENS NOTHING ELSE IS GOING TO HAPPEN.
Bruce Barton founded Creative Directions in August of 2000, and was the agency's owner and creative director until his passing in October of 2006. By the time he founded Creative Directions, Bruce had already had a remarkable career working directly with many of the innovators of modern advertising. His clients were some of the sharpest marketers in the country and he created some of their most successful advertising campaigns: Coca-Cola, General Electric, TJMaxx, Scott Paper, John Hancock, Domino Sugar, S.D. Warren, Schweppes, Exxon, Nabisco, Campbell Soup, KLM Airlines, Buick, Heublein, Avis, Sunoco, Shell Oil, Polaroid, BASF, Westinghouse, Fiat Motors, Vibram, and Mennen to name a few. His complete resume is as follows:
CREATIVE DIRECTOR, ROBINSON ASSOCIATES, BOSTON
Fountainhead Technologies
BASF
Central Mass. Health Care
Vibram
Beacon Hill Showrooms
Newton-Wellesley Hospital
ASSOCIATE CREATIVE DIRECTOR, VP, INGALLS ASSOCIATES, BOSTON
TJMaxx
Balfour
New World Bank
New England Nissan Dealers
Allen Furniture
Copley Place
COPY SUPERVISOR, LEWIS & GILMAN, PHILADELPHIA
Sunoco
Domino Sugar
Western Savings Bank
CREATIVE DIRECTOR, SR. VP, CLYNE MAXON, NEW YORK
Arthritis Pain Formula
Candy Corp. of America
COPY CHIEF, OGILVY & MATHER, NEW YORK
KLM Airlines
General Foods
Schweppes
International Nickel Co.
CREATIVE GROUP HEAD, VP, KENYON & ECKHARDT
Beecham New Products
ASSOCIATE CREATIVE DIRECTOR, VP, MCCANN-ERICKSON, NEW YORK
John Hancock Life Insurance
Nabisco
Ronson
Savings & Loan Association
U.S. Savings Bonds
CREATIVE GROUP HEAD, MCCANN-ERICKSON, NEW YORK
NCR
Keds
Redbook
Replique
Food Fair
Bali
CREATIVE DIRECTOR, MCCANN-ERICKSON, ATLANTA
South Carolina Development Board
Mead Packaging
Atlas Finance Company
First National Bank
Merchant's Bank
COPYWRITER, MCCANN-ERICKSON, NEW YORK
Avis
Chesterfield
Mennen
Bulova
American Rayon Company
EDUCATION
Syracuse University
M.S. / Communications
Rutgers University
Litt. B. / Journalism
Through his career, Bruce also received a number of Awards for Excellence in these national and international creative competitions: The Clio, Andy, Advertising Club of Boston, Advertising Club of Atlanta, Advertising Club of Detroit, Art Director's Club of New York, and Venice TV Festival. We are forever indebted to Bruce for his contributions to the advertising industry, and are proud to champion his ideas in servicing our clients.